Carl Sagan once said: ‘Sometimes, something incredible waits to be known’. Something incredible and sweet, we would have dared to say. We tell you a little story, from the lines of Alfredo Giotti. We are in ’45, the story chose Uncle Nicola, to start the art of dry sweets, with almonds. These were difficult times, and it took three generations to make this traditional sweet so famous. That’s right, because time is jealous of its authors.According to many, he was a fool, ,mainly because in …
A little fold in History: Giotti’s creations
It is 1947, the war with all its ugliness is behind us, the population cries out for rebirth and needs sweetness. This was the historical context in which Nicola Giotti, born in 1914, decided to found Pasticceria Giotti with his wife Gerarda de Marco. The pastry shop was born in the old town of Giovinazzo, in the picturesque Vico dell’Aquila. It was here that Nicola Giotti,along with his family, started producing dry cakes and cream pastries, on the strength of his long experience in the confectionery field, gained during …
Water in its best dress: Airbrushing
Let’s not talk about brands and clothing brands; the protagonist is water, but in its most crystalline form: ice. For launching the application of “Shiny Specular Indirect Areography” on ice, being our whole nation in quarantine due to Covid 19, a live broadcast on various social media was organized with Irina Petrenko, head of the Italian-Russian “Center for Dialogue on Tourism and Culture”. Her presence was of particular importance as it represented an event of religious union. The realization of St. Nicholas, symbol of the union between Catholic and …
An egg, a confectioner and Africa
Africa. The idea of Airbrushed Eggs was born thanks to an ostrich egg. A wedding gift, given as a present by a South African bride of whom Nicola Giotti was the best man. Nothing incredibly different from any other gift in the warm continent’s handicraft tradition, excepting beauty of breathtaking glossy decorations. At that moment he asked himself: “Will it be possible to make a chocolate egg similar in shine and beauty to that ostrich egg?” His teachers of the time considered it an impossible feat. For the Giotti family the adjective “impossible” has never been …